“When was the last time you actually talked to one of your customers?” I really love to ask this question. Most of the times people really feel embarrassed answering it. While developing Swipe & Shop I realised nurturing relationships with customers is a crucial part of growing a successful business. I discovered which media channels these young girls used (apps I didn’t even know about), but also how they used our product. (like changing device when buying a garment, which was why we couldn’t track the sale)Nowadays more and more people ask me how many times I talk to customers, what questions I ask and what tools. That is why I decided to send out this newsletter. Feel free to share it with others! And I would love to hear your opinion! You can comment by clicking the balloon next to every link!

You want to learn from customers, but it’s also good to respect their time. I usually keep skype calls or interviews to 15 – 30 minutes and let them drive the conversation. I prepare some questions, but they are not more than fire starters. All I have to do is steer the discussion and ask keep asking why, when, how and what.

Try to see talking to customers like going on a date. Try to stay positive, make a good impression, and let them do most of the talking.